By anyone’s definition, PDF software is not the sexiest product in the world, but there is an ongoing demand and many businesses offer it. This can lead to a 'lowest price wins' battlefi eld, something that one business wanted to avoid when they approached HH Design with a brief to design their PDF point of sale packaging.

Says Graham, "We started by looking at what their competitors were offering, reviewing their packaging, imagery, design and of course, their price. Most products looked the same, with price being the only differentiator. Working closely with our client, we developed point of sale packaging that seems to jump off the shelf, is very pleasing on the eye and that shouts that inside the stunning box is a premium product. Design has given this product a real stand-out cutting edge and our client is thrilled with the look and the resulting sales."