Technology – Willow Technologies Limited
Willow Technologies Limited, is a specialist supplier of electrical and electronic devices focused on niche markets of sensing, switching and specialist resistors.
HH Design based in Crawley, West Sussex have been working with Willow for the past couple of years, doubling their company profile by refreshing the companies imagery across international exhibition displays, brochures and flyers etc. We are currently refreshing their comprehensive website into a easily navigatable experience.
Case Study - Willow Technologies: the art of subtly improving an already successful corporate identity for positive visibility and... hot prospects!
Willow Technologies are a global organisation with their headquarters in Lingfield. Although attached to their existing logo, the Willow team could see the merits in subtly improving it. HH Design initially sketched out some simple but powerful changes to their logo. The Willow team could then see how their existing logo could be recharged and refreshed so that it was more in sync with their values and their approach to business.
With MTEC fast approaching (a key annual exhibition that both Willow and their competitors attend) the next step for HH Design was to create an exhibition stand that not only looked good but that really made Willow stand out from every single competitor there. The name of the game was to design an exhibition display that would act as a magnet by drawing in delegates. So, one fabulous exhibition stand later, what actually happened on the day itself? Willow's stand attracted hundreds of delegates resulting in 92 warm leads (The same exhibition stand a year earlier yielded just 40 leads by comparison).
"We had based our target of 40 genuine leads from the exhibition on past results and to have achieved it again would have been great but to attract more than double the results with our new exhibition displays was a wonderful return on investment and we look forward to working with HH Design on many more projects."
Martin Pearce, Marketing Director, Willow Technologies Ltd.
